Digital Asset Management

Within the corporate governance landscape, Yapoli ensures consistency and compliance in communications, ensuring that all assets align with the company's guidelines.

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Access Profiles

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Internal and external collaborators, approved suppliers, and accredited third parties are organized and structured into profiles with access configurations to different scopes of content.

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SSO

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Yapoli can use Single Sign-On (SSO) to optimize access and corporate governance by integrating with a central authentication system. With SSO, users can access the DAM using the same login credentials used in other corporate systems. This not only simplifies the login process but also strengthens governance, allowing the company to centrally control access permissions. The integration of DAM with SSO ensures greater security, compliance, and ease of management, promoting a unified and efficient approach to controlling access to digital assets.

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The main corporate SSO solutions, including integrations with platforms such as SAP, Salesforce, Google, and Microsoft, are:

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1. Okta: supports integration with a wide variety of applications, including SAP, Salesforce, Google Workspace, and Microsoft 365;

2. Microsoft Azure Active Directory (Azure AD): natively integrated with Microsoft ecosystems, provides SSO for Microsoft 365, Azure, and can be configured for other services;

3. OneLogin: compatible with SAP, Salesforce, Google Workspace, and Microsoft 365, facilitating the integration of these services with SSO;

4. Ping Identity: supports various integrations, including SAP, Salesforce, Google Workspace, and Microsoft 365, providing a comprehensive identity solution;

5. Google Workspace (anteriormente G Suite): has integrated SSO features to facilitate access to Google services;

6. Salesforce: offers native SSO solutions and can also be integrated with other identity solutions such as Okta and Azure AD;

7. SAP Identity Management: offers SSO capabilities and integration with other identity and access systems;

8. AWS Single Sign-On (AWS SSO): facilitates SSO for AWS cloud services and can be integrated with other identity solutions.

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The choice of SSO depends on the specific needs of the company, the integration with its applications and services used, and security and compliance requirements.

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OAuth

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OAuth (Open Authorization) is a widely used authorization protocol to enable applications to access resources on behalf of users without sharing their credentials. In the context of Digital Asset Management (DAM), the implementation of OAuth brings significant benefits from Yapoli for corporate governance:

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1. Enhanced Security: OAuth uses access tokens, avoiding the need to directly share passwords. This increases Yapoli's security, as user credentials are not exposed during authorization;

2. Granular Access Control: OAuth allows the configuration of specific scopes and permissions in Yapoli, enabling precise control over which parts of DAM each application can access. This strengthens governance, ensuring that only necessary operations are authorized;

3. Single Sign-On (SSO): OAuth facilitates the implementation of single sign-on in Yapoli, allowing users to access DAM with the same credentials used in other corporate systems. This simplifies identity management and reinforces centralized governance;

4. Seamless Integration: OAuth streamlines the integration of Yapoli's DAM with other systems and applications, promoting interoperability and enabling unified governance over access to digital assets in various contexts;

5. Traceability and Auditing: Access tokens generated by OAuth can be traced in Yapoli, providing a robust audit trail. This is vital for governance, allowing the review and monitoring of activities related to access to digital assets.

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With OAuth embedded in Yapoli's DAM, corporate governance is enhanced through a more secure, flexible, and controlled approach to managing access to digital assets within the organization.

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Brand equity

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Yapoli efficiently managed digital assets, preserving visual consistency and contributing to the construction and maintenance of brand value.

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Brand Consistency

 

Yapoli ensures that all assets adhere to the brand's visual and communication guidelines, strengthening identity and perception among consumers. 

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Version control

 

Yapoli avoids the use of outdated versions, maintaining information accuracy and reducing errors.

 

Validity

 

Yapoli ensures that only authorized and updated assets are in circulation, preventing the use of outdated content.

 

LGPD e GDPR

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Contributes to legal compliance by providing control over access, activity tracking, and the ability to manage personal data in accordance with privacy regulations.

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Yapoli's Digital Asset Management (DAM) complies with the General Data Protection Law (LGPD) by implementing specific practices and features. Here are some considerations:

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1. Consent and Transparency: Yapoli's DAM ensures explicit consent for the collection and use of data. Inform users about how digital assets will be treated and used;

2. Information Security: Yapoli ensures robust security measures to protect digital assets. This includes encryption, access control, monitoring, and other practices that guarantee the integrity and confidentiality of data;

3. Access Control: Yapoli establishes granular access control policies, ensuring that only authorized users have access to relevant digital assets, and that this access is controlled and monitored;

4. Data Portability: Yapoli allows users to access and transfer their data stored in DAM. This aligns with the right to data portability outlined in LGPD;

5. Anonymization and Data Deletion: Yapoli develops procedures to anonymize or delete personal data when it is no longer necessary for the purposes for which it was collected;

6. Activity Logging: Yapoli maintains detailed records of activities related to data in DAM. This aids in traceability and responding to audits and user requests;

7. Training and Awareness: Yapoli trains teams involved in DAM management on LGPD guidelines. It raises awareness about the importance of protecting personal data and ensures compliance with the legislation;

8. Impact Assessment: Yapoli conducts privacy impact assessments as needed, especially when introducing significant changes to digital asset management;

9. Privacy by Default and Privacy by Design: Yapoli is integrated with privacy by default and privacy by design principles in the development and maintenance of DAM, prioritizing privacy from the beginning of the process.

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Storage and Cleansing

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Yapoli optimizes intelligent storage of millions of digital assets using cloud computing resources, allowing dynamic scalability and storage on-demand. Utilizing historical archive cleansing techniques, DAM identifies, categorizes, and prioritizes relevant assets, improving operational efficiency and optimizing storage costs, as less relevant materials can be archived or compressed. This results in more efficient management, quick access to essential resources, and a more economical utilization of cloud storage resources.