top of page

Digital Asset Management

Digital Asset Management Yapoli DAM

Digital Asset Management (DAM) refers to the strategic administration of digital assets, such as images, videos, documents, and others, throughout their lifecycle.

Yapoli is focused on digital document and media management. It is a SaaS solution, Cloud-based (100% in the cloud), ready to manage, intelligently store, and distribute millions of digital materials at scale. Quickly, efficiently, securely, and auditably.


  1. Taxonomy

  2. Fast and accurate search

  3. Corporate governance

    1. ​Access profiles

    2. SSO

    3. OAuth

    4. Brand equity

    5. Brand Consistency

    6. Version control

    7. Validity

    8. LGPD and GDPR

    9. Storage and sanitation

  4. Digital acceleration for Large Corporations

  5. Applications in the Sports, Industry and Retail universe

    1. ​Institutions Sports

    2. Industry

    3. Go-to-Market in Retail companies

  6. Integrations

    1. Open API

  7. Automations​

    1. Process automation

    2. ​Automation of product registrations

  8. Artificial intelligence


Taxonomy, or the systematic classification of digital assets, is crucial for efficiency in content search and retrieval. A well-crafted taxonomy facilitates organization and categorization, enhancing navigation and access to digital assets.

Fast and accurate search

With intelligent algorithms, Yapoli makes searches more accurate, speeding up access to specific assets. This promotes a more holistic and agile approach to digital asset management in a modern business environment.

Corporate governance

Perfis de acesso

Within the corporate governance landscape, Yapoli ensures consistency and compliance in communications, ensuring that all assets align with the company's guidelines.

Access Profiles

Internal and external collaborators, approved suppliers, and accredited third parties are organized and structured into profiles with access configurations to different scopes of content.


Yapoli can use Single Sign-On (SSO) to optimize access and corporate governance by integrating with a central authentication system. With SSO, users can access the DAM using the same login credentials used in other corporate systems. This not only simplifies the login process but also strengthens governance, allowing the company to centrally control access permissions. The integration of DAM with SSO ensures greater security, compliance, and ease of management, promoting a unified and efficient approach to controlling access to digital assets.

The main corporate SSO solutions, including integrations with platforms such as SAP, Salesforce, Google, and Microsoft, are:

  1. Okta: supports integration with a wide variety of applications, including SAP, Salesforce, Google Workspace, and Microsoft 365;

  2. Microsoft Azure Active Directory (Azure AD): natively integrated with Microsoft ecosystems, provides SSO for Microsoft 365, Azure, and can be configured for other services;

  3. OneLogin: compatible with SAP, Salesforce, Google Workspace, and Microsoft 365, facilitating the integration of these services with SSO;

  4. Ping Identity: supports various integrations, including SAP, Salesforce, Google Workspace, and Microsoft 365, providing a comprehensive identity solution;

  5. Google Workspace (anteriormente G Suite): has integrated SSO features to facilitate access to Google services;

  6. Salesforce: offers native SSO solutions and can also be integrated with other identity solutions such as Okta and Azure AD;

  7. SAP Identity Management: offers SSO capabilities and integration with other identity and access systems;

  8. AWS Single Sign-On (AWS SSO): facilitates SSO for AWS cloud services and can be integrated with other identity solutions.

The choice of SSO depends on the specific needs of the company, the integration with its applications and services used, and security and compliance requirements.


OAuth (Open Authorization) is a widely used authorization protocol to enable applications to access resources on behalf of users without sharing their credentials. In the context of Digital Asset Management (DAM), the implementation of OAuth brings significant benefits from Yapoli for corporate governance:

  1. Enhanced Security: OAuth uses access tokens, avoiding the need to directly share passwords. This increases Yapoli's security, as user credentials are not exposed during authorization;

  2. Granular Access Control: OAuth allows the configuration of specific scopes and permissions in Yapoli, enabling precise control over which parts of DAM each application can access. This strengthens governance, ensuring that only necessary operations are authorized;

  3. Single Sign-On (SSO): OAuth facilitates the implementation of single sign-on in Yapoli, allowing users to access DAM with the same credentials used in other corporate systems. This simplifies identity management and reinforces centralized governance;

  4. Seamless Integration: OAuth streamlines the integration of Yapoli's DAM with other systems and applications, promoting interoperability and enabling unified governance over access to digital assets in various contexts;

  5. Traceability and Auditing: Access tokens generated by OAuth can be traced in Yapoli, providing a robust audit trail. This is vital for governance, allowing the review and monitoring of activities related to access to digital assets.

With OAuth embedded in Yapoli's DAM, corporate governance is enhanced through a more secure, flexible, and controlled approach to managing access to digital assets within the organization.

Brand equity

Yapoli efficiently managed digital assets, preserving visual consistency and contributing to the construction and maintenance of brand value.

Brand Consistency


Yapoli ensures that all assets adhere to the brand's visual and communication guidelines, strengthening identity and perception among consumers.

Version control


Yapoli avoids the use of outdated versions, maintaining information accuracy and reducing errors.




Yapoli ensures that only authorized and updated assets are in circulation, preventing the use of outdated content.



Contributes to legal compliance by providing control over access, activity tracking, and the ability to manage personal data in accordance with privacy regulations.

Yapoli's Digital Asset Management (DAM) complies with the General Data Protection Law (LGPD) by implementing specific practices and features. Here are some considerations:

  1. Consent and Transparency: Yapoli's DAM ensures explicit consent for the collection and use of data. Inform users about how digital assets will be treated and used;

  2. Information Security: Yapoli ensures robust security measures to protect digital assets. This includes encryption, access control, monitoring, and other practices that guarantee the integrity and confidentiality of data;

  3. Access Control: Yapoli establishes granular access control policies, ensuring that only authorized users have access to relevant digital assets, and that this access is controlled and monitored;

  4. Data Portability: Yapoli allows users to access and transfer their data stored in DAM. This aligns with the right to data portability outlined in LGPD;

  5. Anonymization and Data Deletion: Yapoli develops procedures to anonymize or delete personal data when it is no longer necessary for the purposes for which it was collected;

  6. Activity Logging: Yapoli maintains detailed records of activities related to data in DAM. This aids in traceability and responding to audits and user requests;

  7. Training and Awareness: Yapoli trains teams involved in DAM management on LGPD guidelines. It raises awareness about the importance of protecting personal data and ensures compliance with the legislation;

  8. Impact Assessment: Yapoli conducts privacy impact assessments as needed, especially when introducing significant changes to digital asset management;

  9. Privacy by Default and Privacy by Design: Yapoli is integrated with privacy by default and privacy by design principles in the development and maintenance of DAM, prioritizing privacy from the beginning of the process.

Storage and Cleansing

Yapoli optimizes intelligent storage of millions of digital assets using cloud computing resources, allowing dynamic scalability and storage on-demand. Utilizing historical archive cleansing techniques, DAM identifies, categorizes, and prioritizes relevant assets, improving operational efficiency and optimizing storage costs, as less relevant materials can be archived or compressed. This results in more efficient management, quick access to essential resources, and a more economical utilization of cloud storage resources.

Brand equity
Consistência de marca
Armazenamento e higienização

Digital Acceleration for Enterprises

For enterprises, Yapoli DAM streamlines processes, enabling quick and efficient distribution of digital assets. This is crucial for agile adaptation to market demands and to maintain competitiveness.

Applications in the Sports, Industry, and Retail universes

Sports Institutions


In sports institutions, Yapoli assists in the management of multimedia content, such as photos from sports events, highlight videos, and promotional materials, contributing to sports marketing and the promotion of teams and events.


In the industry, Yapoli is crucial for managing technical documents, manuals, training videos, and other digital resources essential for efficient and safe operations.

Go-to-Market in Retail Companies


In the retail sector, Yapoli facilitates the Go-to-Market process, ensuring that marketing assets are readily available. This reduces product launch time in the market and improves campaign effectiveness."

Instituições Desportivas
Go-to-Market em empresas de Varejo


With over 200 pre-existing connectors, the integration of Digital Asset Management (DAM) with other corporate platforms, such as ERPs (Enterprise Resource Planning Systems) and e-commerce, can be achieved by consuming or providing materials and information. This integration spans the entire digital ecosystem of the corporation, ensuring consistency and integrity in the centralization, management, and scalable distribution of digital materials.

Open API

OpenAPI is a specification for building and documenting APIs (Application Programming Interfaces) in a standardized and accessible manner. In the context of Yapoli's DAM (Digital Asset Management), the implementation of OpenAPI brings significant benefits for integrations with the digital ecosystem of large corporations.

Yapoli's API enables the exchange of data between systems, allowing efficient synchronization of information. For example, integrating Yapoli with ERPs to consume primary product information while also linking to an e-commerce platform to facilitate centralized management of digital assets used in marketing campaigns and product pages. This integration promotes consistency, efficiency, and collaboration across different digital platforms, maximizing the value of digital assets throughout the organization.

  1. Standardization and documentation: OpenAPI provides a standardized way to describe DAM API functionality, making it easier for developers to understand and integrate;

  2. Ease of integration: By following OpenAPI guidelines, integrations with other corporate systems become faster and more efficient, ensuring a consistent approach and avoiding unnecessary complexities;

  3. Interoperability: Compliance with OpenAPI promotes interoperability, allowing DAM to easily integrate with different platforms and applications in the company's digital ecosystem;

  4. Error reduction: Clear and standardized OpenAPI documentation reduces the likelihood of errors during development and integration, improving the quality and reliability of integrations;

  5. Development acceleration: By providing a clear and easily understandable specification, OpenAPI speeds up the development process, enabling a faster and more efficient implementation of DAM integrations with other systems;

  6. Simplified maintenance: The detailed documentation generated by OpenAPI facilitates ongoing maintenance of the integration, even when there are updates or changes to DAM or other involved systems.

Therefore, by adopting Yapoli, DAM can enhance its integration capabilities with the digital ecosystem of large corporations, promoting efficiency, consistency, and interoperability in digital operations.

Open API


Process automation

The implementation of automations in Yapoli can optimize processes in significant ways:

  1. Operational efficiency: automations configured in Yapoli reduce the need for manual intervention, speeding up the execution of repetitive tasks and improving the overall efficiency of digital asset management;

  2. Automatic updates: automated systems in Yapoli monitor changes in digital assets and update information automatically, ensuring that DAM is always synchronized and reflecting the current reality;

  3. Tagging and categorization: AI-powered automation algorithms in Yapoli apply tags and categories automatically based on predefined criteria, facilitating the organization and efficient search of digital assets in DAM;

  4. Approval workflow: Yapoli automates workflows for the approval of new assets or updates, streamlining the review and publication process, reducing the time between creation and availability for use;

  5. Integration with third part: Yapoli automates the integration between DAM and other corporate systems, such as CMS (Content Management System) or ERP, promoting efficient and consistent data exchange;

  6. Notifications and alerts: Yapoli sends notifications about changes, expiration of usage licenses for assets, or other relevant information, keeping users informed proactively;

  7. Predictive maintenance: Yapoli has automations to monitor the quality and validity of digital assets, allowing predictive maintenance to prevent issues before they affect critical operations.

Automation of product registrations

Yapoli optimizes the registration of digital assets for products in various ways:

  1. Centralization of data: Yapoli's DAM provides a centralized location to store, catalog, and manage all digital assets and product-related information, providing a single source of truth;

  2. Standardization of metadata: Yapoli facilitates the standardization of metadata, such as descriptions, tags, and categories, ensuring consistency and facilitating the search and organization of assets;

  3. Process automation: Implements automations to streamline repetitive tasks, such as applying metadata, categorization, and updating information, reducing the time dedicated to manual management;

  4. Integration with PIM: Yapoli integrates with Product Information Management (PIM) systems, ensuring that product information is aligned and updated throughout the organization;

  5. Efficient collaboration: Facilitates collaboration between teams, allowing different departments to access and contribute to information related to digital assets and products in a coordinated manner;

  6. Traceability and history: Yapoli keeps a detailed record of changes to assets and product information, allowing tracking of the editing history and maintaining compliance with regulations;

  7. Version control: Yapoli efficiently manages different versions of digital assets, avoiding confusion and ensuring that the team uses the latest and most appropriate versions;

  8. Integration with e-commerce: Yapoli integrates with e-commerce platforms, enabling easy incorporation of digital assets, such as product images, to ensure a consistent customer experience.

Yapoli's DAM optimizes the registration of digital assets and products by simplifying processes, ensuring consistency, and promoting efficient management of these essential elements for an organization's operations and strategies.

Automação de cadastros de produtos
Automação de processos

Artificial Intelligence

A DAM can enhance the tagging of images and videos by incorporating artificial intelligence (AI) and computer vision. Using pattern recognition algorithms, AI can automatically identify elements, objects, and contexts in media. With automated tagging, searches become faster and more efficient, allowing users to locate digital materials based on specific visual content. Additionally, computer vision enables the extraction of detailed metadata, enriching indexing and facilitating categorization, contributing to more precise and accessible management of digital assets in the DAM.

bottom of page