Feb 9, 20213 minDAMDigital transformation: Journey and ExperienceIndex 1. Optimizing the content creation process 2. Usability-oriented content 3. Measuring performance and engagement of images and...
Jan 30, 20213 minDAMDigital transformation: Investment and MeasurementWe are in the fourth article - out of a series of five - on how large corporations are positioned on the journey towards digital...
Dec 12, 20202 minDAMDigital transformation: People, Processes and CultureAs we discussed in the previous article, the dimension People, Processes and Culture mentioned in the article The State of Digital...
Nov 13, 20204 minDAMDigital transformation: 9 levers towards the digital leadership of large corporationsIndex 1. People, processes and culture 2. Data and technology 3. Investment and measurement 4. Journey and experience with the brand The...