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Blog da Yapoli

What is the relationship between Content Suite Platform and DAM?

What is the relationship between Content Suite Platform and DAM?
Relationship between Content Suite Platform and DAM

Running out of time? Read the summary.


In an increasingly digital world, the old ways of doing business are proving cumbersome and

ineffective. Large corporations are struggling to organize, manage and extract value from an

ever-growing deluge of information, structured and unstructured, from multiple sources.

Meanwhile, risks, legal requirements and regulations are increasing in proportion to this

volume of information.

On the path to becoming digital leaders, companies that are at the forefront of this movement must begin to rethink the use of their tools and seek specialist solutions that have the capacity to solve the problems that the large amount of content produced has entailed.

Solutions such as ECM (Enterprise Content Management), DAM (Digital Asset

Management), EDRMS (Electronic Document and Records Management System) and PIM (Product Information Management) are gaining more and more space in the market and are being requested by large corporations. Even in the face of so many alternatives, the market still seeks something that solves the inefficiencies of managing this huge volume of content, for this we found the concept of Content Suite Platform or Content Platform, which we will explain below.

What is Content Suite Platform?

In general terms, it is a package of resources that orchestrates information and content

within a complex digital ecosystem integrated or not with specialist platforms. Ensuring

integrity, corporate governance, consistency, standardization, security, scalability, respecting

LGPD/GDPR guidelines and rules, compliance and validity.

The solution to every large corporation's problems, right?

It depends.

Does it really need a resource pack to connect to so many other tools that are already


The Content Platform concept can be seen from another angle. One that contains the

aforementioned features and benefits, but boils down to a single platform playing the central

role in the digital ecosystem of large corporations ensuring information security. Nice to meet you, Yapoli.

Yapoli as a Content Platform

In case you follow us here and in the other social networks, you must be wondering, “but until

yesterday Yapoli was not a DAM - Digital Asset Management?” Yes, and it still is. Management, distribution and governance of digital assets is the basis for the proper functioning of acontent platform. In addition, Yapoli was already positioned as a medium in the digital ecosystem of large corporations.

Here you can find information about essential functionalities of a DAM platform.

By positioning itself as a medium, Yapoli moves even further away from repositories for

digital assets and approaches the concept of a Content Platform. In addition to the

management and distribution of documents, in the cloud, in a highly scalable way.

Classification by metadata that leads to corporate governance. Technology to provide

scannability to assets, enabling content indexing and classification. Real-time audit trail and

reporting, Yapoli enables large corporations to analyze and generate insights from their

digital assets.

Integrated to the other platforms of the corporation, as a medium, centralizing information

coming from the ERP and distributing the digital assets to social networks and e-commerce,

for example, Yapoli is able to generate insights optimizing productivity and creation of new


How much content produced years ago does your corporation keep stored that could be discarded because they are out of date or no longer work with the company's current communication? How did the content produced perform? Which elements in a particular piece helped to convert more?

These are some of the questions Yapoli can answer. Has your corporation been facing

problems like this? Do you believe that a Content Platform can help you not only optimize

processes but also generate significant savings for the company?

Yapoli, as a Content Platform, acts in the management, distribution and optimization of digital materials, centralizing them, with audit trail, within LGPD and GDPR parameters, with real-time reports and intelligence behind the assets, integrating the digital ecosystem. Generating savings of up to BRL 1.5 million by eradicating inefficiencies from your corporation's digital asset management and distribution chain.


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